nir-vana innovation network

The successful company based in the heart of Europe, Slovakia, produces and designs its own babywearing products, such as ergonomic baby carriers and wraps. The company was established in the year 2017. It was founded by two partners. One of them brought know-how about management and business to the company and the other one had already developed its first ergonomic baby carrier. The company was established as a respond to a lack of high-quality and user-friendly products in the market.

Ergonomic baby carriers offer the highest comfort and safety for its users, are made from premium quality and internationally health and saffety certified materials. Products are differentiated by age, material, collection, shoulder straps, colour, etc. The target group for the company´s products are parents, mainly mothers with kids from 3 months up to 3 years old, who see benefits in babywearing. Babywearing strengthens the connections of parents and their kids.

The company is looking for international partners to distribute its products under distribution services agreement. Distributors should sell the products to the end customers through their e-shops or within their physical stores at very attractive prices. Potential business partners should expand its range of high-quality products based on the company´s requirements and cooperation. The primary markets for the company are the EU countries such Czechia, Germany, France, Italy, but also out of EU Switzerland, Japan, Russia and Ukraine.

Advantages & innovations

The company’s main product line is high-quality baby carriers and baby wraps, made by professional tailors with great care and precision, using by 100% cotton. Baby carriers support healthy development of the baby´s body. Using baby carriers and babywearing strengthen the connection between parents and baby. The company follows the slow fashion principles. The company’s customers know that they are buying high quality products which meet the fair-trade standards of the European Union. The company is a leader in the production of baby carriers in Slovakia. The brand is focused on offering baby carriers to the whole family and for every season. The brand cooperates with health experts and customers, so it can meet market expectations to provide high-quality products. Currently, the company produces own products in its own factory. It ships thousands of products to customers based in 60 + countries around the world. The company applies a sustainable approach in business and constantly strives to improve. For example, pieces of fabric that arise when sewing carriers are sent free of charge to a sheltered workshop for further processing. This eliminates the already minimal waste. The company is also focused on the gradual change of packaging materials to ecological and recycled.

Stage of development

Already on the market

Partner sought

The company is looking for distributors to sell its products (ergonomic baby carriers and wraps for newborns to toddlers) on individual order basis placed for specific seasons throughout the year. The company is searching for distribution services agreement. The company also expects feedback on individual models from the foreign partners and also information from customers in order to continuously improve product models that will be developed for the next season or forthcoming years.