nir-vana innovation network

The Romanian company started the business from the interest of the entrepreneur in a balanced food and 100% natural products. With the efforts of completing a research work, after few years of studies, a lot of experiments and tests in laboratories, the company selected stevia rebaudiana bertoni in the production chain. Stevia is a natural ingredient of best quality, a low-calorie sweetener, 300 times sweeter than saccharose which contains folic acid, vitamin C and essential amino acids. Also, possesses therapeutic, antioxidant, antimicrobial and antifungal properties.
The company produces a complete range of natural sugar free products, using the best plant extract of stevia rebaudiana bertoni:
- sweeteners, plain or with 9 natural flavors, liquid and crystals;
- chocolate, spread or buttons, milk or dark;
- chocolate dragees: almonds, hazelnuts, cramberries, blueberries coated in stevia-sweetened dark and milk chocolate;
- 7 types of juice, liquid or instant;
- 3 types of instant tea.
This is a remarkable situation because, at world level, are extremely few manufacturers, which produce a full range of products sweetened with stevia.
The labelling of the products is according to the latest EU regulations. Also, all labels can be translated in any language, by request.
The company has already experience in international trading, especially in Western Europe. Their favourite partner is a large scale distributor, with experience, capable of presenting their products to a large number of consumers: hotels, restaurants, catering sectors, supermarkets and shops
The company is expecting a distribution agreement for continuous orders. The distributors can find in a single place a large types of sweets, without having to search at several manufacturers

Advantages & innovations

The extracts from the plant stevia rebaudiana bertoni are the only natural zero sugar, zero calories sweeteners approved as food additive in European Union. Most of the „no sugar added” products are sweetened with artificial sweeteners that damages the body. The products, sweetened with stevia extracts, help people not to add weight and help the people with diabetes to satisfy their sweet tooth and be safe. The products have important competitive advantages: - The sweeteners have no bitter aftertaste, the added flavors are all natural and all the ingredients are of best quality; - The juices are sweetened just with stevia, no other sweeteners (sugar or artificial sweeteners). It is very difficult to sweeten a beverage only with stevia and this is why many companies that sweeten with stevia are reducing and not cutting the sugar, using a combination of stevia and sugar or a combination of stevia and artificial sweeteners; - The instant freeze dried stevia sweetened juices are unique. The freeze-drying process preserves up to 90% from the initial fruit’s freshness, vitamins, color and aroma similar to frozen food, while providing the shelf-stable convenience of canned or dehydrated food. The company has a full expertise for the stevia products.

Stage of development

Already on the market

Partner sought

The ideal partner should be a distribution company from agro-food sector. The partner should have sales channels to supermarkets, shops chains or to hotel and catering industry (HORECA). Also, good knowledge in sweets products will be a plus.