Summary
The manufacturer is located in north-central Israel and makes a variety of baked snacks. The company has created a revolutionary snack, which is a pressed thin pretzel. The company is searching for a snack distributor with close ties to chain food markets to help promote and distribute its line of products. The company would also be interested in a financial agreement, where most of the investment would be used to further enhance marketing efforts.
Description
The Israeli snack manufacturer was established in 1962 in Israel and became a major player in 1970. In 2000, the organization changed ownership and in 2011 changed its location, from Hod-Ha-Sharon to Or-Akiva. In 2012, the organization redeveloped its strategy and focused on innovation, not only by improving product outputs, but revolutionizing the nutritional value of a traditional pretzel snacks. In 2014, the manufacture decided to go global with distribution with their product line.
The company specializes in the production of baked pretzel snacks, flat pretzel snacks, Italian grissini, and grissini crumbs. At present – the products are sold in the North American market (USA & Canada), Eastern markets, Australia, and is strongly positioned in the Israeli market with approximately 20% of the market share. As part of the plan to gain larger share of the snack food market, the company is introducing new, healthier, and innovative products to its portfolio. The new snacks are plant-based protein pretzels - they are baked, have a good source of protein, are high in fiber, and are low fat with no compromise on taste.
After finishing most of the R&D work and product manufacturing process, the manufacturer is looking for an investor to put financial efforts into marketing. The desired outcome is to raise awareness of their products globally, particularly with the high-profit US markets, such as health food stores. The desired outcome is to sell a larger volume of products. This way, the investor can enjoy a high return on sales.
At the same time, a strong distribution company would be considered for partnership, which can help promote the product line. The distribution companies will enjoy a uniform price for the products, prices will include the profit component, and they will also receive a promotional budget that will facilitate the distribution process and penetrate the company's portfolio of products into the market.