The company was founded in 2012 by enthusiastic young chemical engineers with experience gained on a famous chemical platform located in North-Eastern part of Romania. Both headquarters and production facility are located in urban areas, the company being the first Romanian brand producer of professional cleaning solutions, sanitizers and disinfectants with silver ions.
The great advantage of the company is the fact that all its articles are based on silver ions as a special ingredient that had proven its importance against pathogens since antiquity.
The company has created, also, 3 special pet friendly items, which are highly appreciated by pet owners, because they provide cleanliness and freshness to the house, without affecting the health of quadrupeds or people sensitive to strong perfumes.
The company's products are available in several hypermarkets all over Romania and online, on various e-commerce platforms, including the store's own website.
At this moment, the company is the first and only one on the Romanian market that manufactures such articles, and the intention is to expand more and more. Currently, it owns 2 brands, already registered at State Office for Inventions and Trademarks.
The first one is considered a premium product, as it includes solutions that contain silver nanoparticles. The products are packaged in ergonomic spray bottles, in quantities of 500 ml, being ready for use. It does not require further rinsing or dilution.
The brand has several product ranges with silver ions and odour inhibitors:
• solutions for cleaning the house (upholstery, furniture, floors, ovens and stoves, refrigerators and freezers, windows and mirrors, sanitary ware, etc.);
• pet friendly solutions highly appreciated by people sensitive to strong perfumes;
• solutions that can be easily used anywhere and anytime at 50/100 ml (sanitizing air freshener for shoes, for cleaning glasses / lenses / displays, as well as hand sanitizer with spray or drip);
• solutions including for the interior of motor vehicles, as well as promotional packages.
A popular range in the current pandemic context is that of disinfectants, in quantities from 50 ml to 20L. The solutions have the necessary approvals of compliance from the Ministry of Health.
The second brand was designed for professional consumers in fields such as HoReCa, cleaning companies, various specialty stores, public institutions that generally purchase solutions in industrial quantities, as well as for end customers who have become loyal to the company's brands. It is available in quantities from 5L, 10L, 20L or even more, depending on demand.
The products of this brand include:
• solutions for general cleaning (detergent and conditioner, floor detergent, solution for cleaning furniture, sanitary gel, carpet and upholstery detergent, classic chlorine etc.);
• special solutions for the automotive industries (engine degreaser, abrasive hand cleaner with silicate nanoparticles notified on the European Cosmetics Portal and heavy floor degreaser, automotive), as well as windshield fluid or AdBlue;
• solutions necessary for cleaning according to the builder (washable lime stripper, as well as concrete or mortar);
• including antifreeze for thermal installations prepared to order that can be purchased at 1000 m3;
All the company's products have clear information on how to use them on their labels, as well as in the related data sheets. Of course, all information and clarifications needed can be requested at any time by email or telephone.
The company is looking for solutions to expand as much as possible, both nationally and internationally.
In order to make the products visible, as well as to familiarize the consumers with its brands, the company is looking for agents and distributors in order to reach new markets.
The company is also interested in customized “private label” solutions on a long-term basis.